OUR HISTORY~
In 1997, our founder and president, Robert Mitnick, began creating a healthy version of a tasty, local Hawaiian dish that consisted of taro, cream, milk, butter and sugar. Robert wanted to produce a food which was a wholesome alternative to the various soy products on the market while still using local, Hawai'i-grown produce as its staple ingredients. What followed was the development of the Maui Taro Burger and the birth of the Hawaii Taro Company.
Since those simple beginnings, Hawai'i Taro Company has evolved into a fully certified manufacturing facility with one of the largest commercial kitchens on Maui. Today the Maui Taro Burger and related products are sold throughout the state of Hawaii and across the US Mainland. In 2004, Martin Brass joined the company as Chief Executive Officer. Together, Martin and Robert are working to broaden the product line and extend our reach into new markets.

OUR MISSION~
We are developing healthy products made from all natural ingredients while we work to preserve the beauty and cultural history of our island home.

 

We love where we live~

Hawai'i today struggles to balance modernization and development with its agricultural legacy.

Taro has been a source of nutrition and a symbol of culture to the Hawai'ians for centuries.Our goal is to introduce Taro to the world through food products and export which encourage sustainable agriculture and environmentally sensitive, minimal impact development. The generations who have thrived here before us have honored and protected the healthy balance of this eco-system to the benefit of those who have followed. We inherit that responsibility on behalf of the future generations, residents and visitors of the Hawai'ian Islands.

 

OUR MOTTO~
We approach our business with HO’OMALAMALAMA PONO ~ the Hawai'ian belief and practice of bringing light, love and care to our every effort – every situation, each intention and project in life.

Hawai'i Taro Co., Inc. | Haiku, Maui | Hawaii | ©2005 hawaiitaro.com